Games Marketing Partners With Realistic Games

Supplier collaboration will provide engaging multi-channel content

Table games specialist Games Marketing has licensed two of the world’s leading side bets to Realistic Games.

The deal will see Perfect Pairs™ and 21 3™ made available to Realistic’s customers, further extending the games’ success in land-based and online casinos around the world.

Games Marketing CEO Chris Reynolds said he was delighted to have signed an agreement with the pioneering supplier, whose multi-channel approach reflected that of their own.

He said: “It is a real compliment that Realistic Games have chosen two of our side bets, which are simple and effective revenue generators for operators on all platforms.

“These side bets provide players with engaging content and an added dimension when they are looking for the perfect snacking game.”

Andy Harris, commercial director at Realistic Games said: “Operators in a post-Point of Consumption landscape are looking for new products and ways of enhancing their existing ones.

“Games Marketing’s side bets online slots fit the bill and are a great accompaniment to our Blackjack, which is already a firm favourite for both our clients and their players.”

Among the leading names currently supplied with Realistic’s Blackjack, who will have access to the side games, are bet365, BetVictor, Ladbrokes, Boylesports, Stan James, Paddy Power, Bede, Pocket Fruity, and Spin Genie.

Perfect Pairs™ is based on standard Blackjack and gives players the opportunity to win bonus money by placing a wager on the first two cards producing a pair.

21 3™ combines two of the most popular casino card games in one, as standard Blackjack is joined by a side bet based on a three card poker hand formed of the player’s first two cards and the dealer’s up card.

Formed in 2003, Games Marketing is the leading provider of table games to the igaming industry through its Isle of Man-based parent company PGP. It licenses the exclusive online rights to over 40 of the world’s most popular games.