Chris joined the Company as CEO in 2004, having spent the previous 20 years in various International management roles within the Sports and Leisure Industries.
During that time, Chris spent 10 years with Dunlop Slazenger as Sales & Marketing Director for Europe, and then with Reebok International as Vice President Apparel and finally with Sara Lee Champion as European VP of Marketing, before setting up his own Marketing Consultancy business in London.
In 2000, Chris was appointed Managing Director for the British Horseracing Board (BHB) and was at the forefront of the marketing and licensing of the industry’s picture and data rights to the media and betting industries as Racing attempted to find a commercial replacement for the statutory levy that funds the sport in the UK.
His work with BHB brought him into direct contact with the leading European, US and Asian betting and gaming companies and on leaving he took on various non-Executive Board positions and consultative roles within the Sports, Horseracing, Gaming and Betting Industries before taking up the role as CEO with Games Marketing.